Halfway Through 2023 Company Update
July is only two days away, which means we are halfway through 2023! We want to take a moment to slow down and reflect on the first half of the year, since we have a suspicion the second half of the year will fly by just as quickly as the first half. While some of these mid-year updates may serve as mere refreshers to close followers, some will be brand new to all, so be sure to check below for first-half reflections and second-half aspirations.
Products: The Old, The New, The Upcoming
This year has been a big year with regards to our products, and for good reason: it’s our company’s 20th Anniversary! Our traditional SCREENEZE® System received a name change (the Legacy System); our SNAPTRACK System gained a bit more publicity with the addition of an orange shade in its logo; our Sliding Screen Door has been released in all four colors. Upcoming, we are excited to release the French Sliding Screen Door (as featured at JLC Live in Rhode Island), as well as expand our offerings available within our online store.
The Old
SCREENEZE® System (All 4 Colors)
SNAPTRACK System (All 4 Colors)
Flatbar System (All 4 Colors)
Wedge System (Black & White)
Plinth Kit (All 4 Colors)
Sliding Screen Door (Bronze & White)
The New
SCREENEZE® System (All 4 Colors)
Now called ‘The Legacy System.’
SNAPTRACK System (All 4 Colors)
Relaunched with more publicity and new branding.
Sliding Screen Door (All 4 Colors)
Now able to purchase all 4 colors.
Online Store Products
Now able to purchase replacement parts and other miscellaneous items directly from our website.
The Upcoming
French Sliding Screen Door
A new, French-style sliding door will be released in the near future.
Online Store Products
There will be more items available for purchase through this medium in the near future.
Communication: Social Media, Email, Phone
Between 2022 and 2023 we were focused on engaging with our followers more consistently across all platforms. That goal was only amplified once 2023 began, and so we set out to expand our reach and communication. This year has brought the addition of TikTok and the revival of YouTube, two very important mediums of education. We have also doubled down on faster email and phone response times, to ensure all individuals are receiving the utmost respect for their time. There is daily content shared to all social media platforms, daily interactions through phone calls, and weekly content shared through emails. If you want to know something about our company, you have access to immediate communication across the platforms of your choice.
Social Media
By posting more frequently, interacting with others’ posts that we follow, and communicating via messaging, we have been able to surpass our goals for the first half of the year. Daily social media posts are made to Instagram, Facebook, Twitter, LinkedIn, and Pinterest, alongside Instagram stories, and reposted content and news articles of importance. TikTok and YouTube are regularly monitored for comments and concerns, with semi-frequent exciting additions.
Email
Although we have been sending emails since 2021, we’ve been improving the quality, consistency, and importance of our emails. With our weekly featured installers, blog updates, and newsletters, we have been able to grow and improve. Five installers are featured each week; one or two blogs are added each week to our website; newsletters are sent out at the beginning of each month. We even occasionally send out topical emails to smaller audiences.
Phone
We have an amazing team to answer any and all questions you may have, including over the phone. If you ever have an immediate question, need, or what-have-you, our phones are monitored from 8:00am - 4:00pm Monday through Friday, with the exception of holidays. If you call during business hours, you’ll likely be answered within one or two rings, so be prepared for prompt, positive service!
Information: Website, Blog, Webinar Wednesdays
Our ways of supplying information are better than ever these days! We update our website daily, our blog weekly, and provide the opportunity to learn more through ‘Webinar Wednesdays’ held on the first Wednesday of every month. Our website has tabs for everything from products offered to our new online store. The blog provides readers with one or two new entries each week covering a multitude of topics. The Webinar Wednesdays, started late 2022, offer interested participants with information ranging from the Sliding Screen Door Installation to Tips and Tricks.
Website
The relaunch of our website in 2022 has been a major success, with a more user-friendly platform inclusive of additional functionality. Whether you’re a homeowner, an installer, a dealer, or just a curious individual, there is something for everyone on this website. We regularly update the website and ensure that all details are current, so there should never be any stress as to what is being read and when it was written.
Blog
We wanted to make sure that blog pieces were important, relevant, and frequent this year, and that’s exactly what we’ve been doing. New blog pieces are posted once or twice a week, depending on the season. Our blogs include everything from company updates, to recipes, to housing trends, and everything in between.
Webinar Wednesdays
Towards the end of 2022 we started hosting a monthly informational webinar series, which we coined ‘Webinar Wednesdays.’ On the first Wednesday of every month, we spend roughly 30 minutes educating webinar participants on different topics. Some of our early webinars covered the installation of our Sliding Screen Door, while some of our more recent webinars covered tips and tricks of installation. We plan to shift this series towards pre-recorded videos in the near future, but for now we would welcome all those that want to, to join.
Reflecting on the first half of 2023, we are quite excited as a company to see what the second half of the year has in store for us. We are thrilled to continue celebrating our 20th Anniversary, release the French Sliding Screen Door, and so much more. Make sure to follow us on our social channels, subscribe to our email updates, and watch out for more company details online!
